SEO content tips – how to author a good read

SEO content tips

Authoring a good read for your users will make them want to read more and retain their interest longer. But what is a good read and how should you go about writing quality content?

Good quality content and SEO is tightly connected. Writing good quality content is important, so it doesn’t end up on page 10 in the search results (SERP). Here it will generate absolutely no traffic whatsoever.

We have listed 7 SEO content writing tips. We hope it will help you in making great content and improve your SEO ranking at the same time.

SEO Content tips

1. Write to your audience first and not search engines

In Googles good quality guidelines this is the first guideline they advise you on. It seems like an easy thing to do, yet many companies still find it difficult.

Write content that will attract the interest of your audience. Provide them with answers to the questions they might be asking. Give them the assurance that you and the company you represent are experts in your industry by writing content that is informative. If you do this better than your competition, you will be awarded accordingly SEO wise.

2. Make majestic headlines

Use the force of majestic headlines. If you do it well you can make a big impact in a short amount of text by writing effective headlines.

They have to be clear on the subject and use keywords or phrases that users will tie to the subject of your content.

Additionally, make sure your meta descriptions are not just a summary of your content, but are actually interesting and compelling to your audience. Make an effort here, because meta descriptions and titles are the first thing that will show in search results and should therefore peak your audience’s interest.

3. The use of key search phrases

We cannot highlight this more. Use relevant key search phrases in headlines as well as throughout your content to let both your readers and the search engines know what your article is about.

Be careful though. Using too many keywords and key search phrases will make your content feel forced and incoherent. It can also result in search engine penalties for keyword stuffing.

Therefore, use them graciously so your article will have a natural flow.

4. Create a natural structure

Even if you have created some really interesting content for your audience you might end up losing their interest if the structure of your post or article is unorganized or inefficient.

Create a better read by breaking your content up into paragraphs with headlines. This will create a better flow of the article and you will be able to organize your content much better to fit your audience. For SEO purposes this is also very important. Utilizing a proper tag hierarchy with headlines tells search engines what your content is about.

5. Internal links are important

Links still remain an important ranking factor for SEO. Therefore, it’s still important that you have an internal linking strategy in place when creating new content. Make sure you link to your internal web pages to ensure more traffic. Also will indicate that you have more thoughts and knowledge about a subject that will make you stand out even more as an expert to your audience.

And remember that if you create good quality content you’ll increase shareability and other websites might end up linking to it – creating backlinks for your content.

6. Launch your content on social media

Social media can help increase the reach of your content. Use Social media to reach out to your audience. Create compelling call-to-actions and invoke their interest in your content. Engage your audience to share your content themselves to reach out even further.

7. Observe and optimize

It’s important to keep an eye on your content after you have posted it. You can use different tools for analyzing and tracking page views and average time spent on your page. Keep an eye on the bounce rate and how much time users spend on your page to understand how they interact with your content.

There are tools to observe actual user behaviour when reading your content. If you encounter a high bounce rate and a low average time spent on your page that is an indication for you to optimize your content.

Make sure that the search phrases you have used in your content are actually driving traffic to your website and that your audience finds value in your content when they search for them on search engines.

That was 7 SEO content tips when you create your content. So let’s see what the advice from Google is on the matter.

Read > SEO copywriting – How to write great quality SEO copy

 

What Google says!

Google has created quality guidelines you should follow when authoring content to your users.
They provide tips for creating pages and articles that will assist Google in finding, indexing, and ranking your site.

In general, following these tips will help you to provide a positive experience for your users.

  • Make pages primarily for users, not for search engines.
  • Don't deceive your users.
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.