Mobile SEO – 7 tips to optimise your site

Mobile SEO

To have a mobile-friendly site is a must as I'm sure you already know by now. Over the past years mobile device usage has increased enormously and it will only continue to increase in the future with 5g connection being standard. But how can you optimize for SEO? We bring you 7 tips on Mobile SEO.

What is Mobile SEO and why is it important?

But having a mobile-friendly site is not necessarily the same as have an SEO mobile friendly site.

Many companies don’t realise the importance of an SEO mobile friendly site, but it will hurt your business if you don’t provide a good experience for your users and for SEO
In this post we will provide you with tips on optimising SEO for mobile.

7 Mobile SEO tips – to get you started

#1 – Responsive design

Having a design that is responsive is crucial to have a mobile-friendly website. Using responsive design ensures that your website adapts to any device that your users might use. This will provide them with the best mobile experience no matter if they use a smartphone or a tablet.

Responsive design should of course also work for desktop. But it’s crucial that the responsive design will give the best user experience for each device.

Taking a mobile first approach can ensure that your design can scale. Designing and prototyping your websites for mobile devices first helps you ensure that your users’ experience is seamless on any device.

#2 – Improve the site load time

We all know how frustrating it can be to wait for a site to load. The user experience can go from good to bad in the same time as it takes to load your site. Mobile users on the go expect access to information quickly. If they don’t get that they will bounce from your site and look for the information somewhere else.

Therefore, it’s crucial to have a fast loading site also on slower connections like 3g.
Google pagespeed insights is a tool that can provide you with information on load time. This tool will give you an overview of where to optimize. Be aware that optimization can be a developer task sometimes.

#3 – Easy to use navigation

An easy to use navigation in very important, especially on mobile devices. If the navigation becomes too challenging to use it will cause frustration and users will bounce from your site. The hamburger menu is a good way to let users know exactly where to navigate on your site. And by isolating the navigation to a hamburger menu you are able to free up more space for content.

#4 – Title tags and meta descriptions

In general title tags and meta descriptions are important for SEO no matter what. However, since mobile users look for information fast, they’ll often use your title tag and meta description to determine if they should click on your listing.

Creating a good title is important to attract users. The tilte should utilizes your keyphrases and they should appear at the front of the title tag, so your audience knows your listing is relevant to their search query. Your title tag should be descriptive and inform your audience about what they’ll find on your page.

#5 – Mobile content

Creating content that is tailormade for mobile devices is good way to retain users interest. When creating content for mobile devices you need to focus on the experience for the user. This means keeping paragraphs to 2-3 sentences and in general focus on a simple and easy read.

Adding pictures and videos is also a good way to keep it interesting for your users. If possible also try and create interactive elements that the user can interact with like buttons and mobile-friendly input fields.

#6 – Users search for local content

Mobile users search for local content and uses search phrases like “near me” or “in cityname” more and more. As mobile users are often on the go, it’s convenient to search for local businesses. With so many people searching using local phrases on mobile, you must adapt your strategy to reach these people.

Try and adapt your content to fit that need by using local keywords and phrases in your content. Using local keywords will help you appear in more local search results. It’s a great strategy to help you excel with your mobile SEO strategy.

#7 – Focus on the users

Integrating responsive design is a great foundation in creating a good mobile experience for your users. However, there are other factors to consider to make it a great experience.

Easy-to-find calls to action (CTAs)

Call to action (CTA) buttons help your audience in taking the next step towards conversion. You must ensure that your CTAs stand out on the page and are easy to find. Your audience should see a CTA on your page immediately, whether it’s a phone number or phrasing that guides users to the next page.

Ensure font is legible on smaller devices

Since users browse your site on devices with smaller screens, you must make fonts readable on these devices. Whether you choose a bolder font or make the font size more prominent, you should adjust your font to be easily legible on a mobile device.

Start optimising for mobile SEO

Growing your business online means integrating your SEO strategy to mobile devices. More and more users will search on mobile devices and if you want to be found on Google and other search engines your site must be SEO mobile-friendly.

Keep reading > SEO copywriting – How to write great quality SEO copy